http://intheimage.com We’re a skilled team of creative, marketing professionals specializing in comprehensive total branding solutions. Our goal is to empower businesses and organizations to communicate their vision, create brand consistency, and connect with people. Tue, 04 May 2010 00:35:36 +0000 hourly 1 http://wordpress.org/?v=3.1 http://intheimage.com/blog/branding/branded-house-vs-house-of-brands-vs-house-blend/comment-page-1#comment-33 Adam Tue, 04 May 2010 00:35:36 +0000 http://intheimage.com/blog/?p=41#comment-33 Good question, Murray. I think a Blended House is a great possibility. However, it's imperative that ANY brand start off with a Branded House mentality. Building a single brand to maturity is much easier than developing a family of brands. After the single brand is stable, it's a viable option to develop an addition brand within that brand (aka. Blended House). Just make sure that your primary brand is very well established and will not be negatively affected by the second. Good question, Murray. I think a Blended House is a great possibility. However, it’s imperative that ANY brand start off with a Branded House mentality. Building a single brand to maturity is much easier than developing a family of brands. After the single brand is stable, it’s a viable option to develop an addition brand within that brand (aka. Blended House). Just make sure that your primary brand is very well established and will not be negatively affected by the second.

]]> http://intheimage.com/blog/branding/branded-house-vs-house-of-brands-vs-house-blend/comment-page-1#comment-31 Murray Tue, 20 Apr 2010 17:08:40 +0000 http://intheimage.com/blog/?p=41#comment-31 Hi Adam, is it possible for an organization to have both a branded house and a house of brands? Hi Adam, is it possible for an organization to have both a branded house and a house of brands?

]]> http://intheimage.com/blog/communication/what-we-have-here-is-a-failure-to-communicate/comment-page-1#comment-6 Michelle Ziner Sat, 05 Sep 2009 23:08:05 +0000 http://intheimage.com/blog/?p=99#comment-6 Adam, Great message! It's amazing how the brightest and most complex thinkers have such a hard time crystallizing thoughts! I will certainly remember this when trying to communicate an idea! Adam,
Great message! It’s amazing how the brightest and most complex thinkers have such a hard time crystallizing thoughts! I will certainly remember this when trying to communicate an idea!

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