Category: Design

19 JAN

"Good artists copy. Great artist steal."

Posted by Armando at 6:41 pm 0 Comments

Last week we focused on the importance of clearly defined project leadership. This week we will be focusing on the negative impact of mainstream branding and how to overcome it.

Pablo Picasso, one of the most misunderstood and unique artists of the 20th century once said, “Good artists copy. Great artists steal.” What did he mean? Why would a man that affected the artistic world in such a unique way say such a thing? Google it, and you’ll find plenty of interpretations and opinions. Keep Reading

Categories: Design, Tips

13 JAN

Take me to your leader

Posted by Armando at 3:52 am 0 Comments

During the next couple of weeks we are going to be focusing on a subject that has baffled the most brilliant of minds; How to avoid a branding disaster (aka. How to have a successful branding campaign). Over the past decade we’ve learned to spot a few, avoidable signs that could lead you to wasting an incredible amount of time and money. As they say…it’s not rocket science. But, it is only learned through experience.

First, we’re going to start with the very foundational principles and lead up to the more specific guidelines to help you get the most out of your campaign. Keep Reading

Categories: Design, Tips