Category: Communication

17 MAY

Good Marketing Starts With the “Menu”

Posted by Adam at 6:00 pm 0 Comments

Imagine this: Your mouth has been watering all morning for a good fetucini alfredo. You quickly google for the closest italian restaurant and find a new spot called “Papa Mario’s” that’s just opened right down the street. Pulling into the parking lot you spot the sign with their logo (a smiling chef tossing a pizza crust in the air). Walking through the door you’re greeted warmly with, “Welcome to Papa Mario’s!”. You’re quickly seated. An usher takes your drink order while handing you a menu. When you open the menu you’re taken by surprise. You begin reading the menu items; Egg Rolls, Spring Rolls, Deep Fried Wontons, Egg Drop Soup, Sweet and Sour Chicken and Rice! Keep Reading

Categories: Blog, Branding, Communication, Tips

24 NOV

Compared to what?

Posted by Hugh at 8:21 am 0 Comments

I’m sitting here checking my email, listening to the construction sounds from a site down the street. They are adding a new sanctuary to a church site, and it’s been going on for almost a year. Almost every day I hear these sounds, and sometimes they are quite distracting. At those times, I regularly console myself with the thought, …” at least its a church and they are not building a bar or an adult movie theatre”. Keep Reading

Categories: Communication, Productivity, Random Thoughts

3 SEP

What we have here is a failure to communicate…

Posted by Hugh at 6:13 pm 1 Comment

A friend once told me that he learned in a college business class, “Don’t communicate to be understood. Rather, communicate so you won’t be misunderstood”. This quote in one form or another is generally credited to WWII General Douglas MacArthur. However, regardless of its source, it’s great advice. Another quote by MacArthur is “Never give an order that can’t be obeyed”.

As a history buff, I have repeatedly read how some battles were won or lost over poor communication. The order given was understood to mean something different. Especially in the Civil War, orders that were worded too politely often left too much discretion to the receiving officer, and resulted in a delay of action that gave the enemy the upper-hand. Phrases like, “When you think it prudent” or, “At the time of your choosing” gave too much room for poor interpretation of the message. Keep Reading

Categories: Communication, Productivity