We can lead a horse to water, but YOU make him drink

Posted by Hugh at 7:03 am 0 Comments

In it’s most basic sense, Successful Marketing lets potential customers/clients know about your products or services in a creative and memorable way. Your marketing should be well-thought out, purposeful in implementation, and focused in execution. That’s a no-brainer, right? But what happens when your marketing works? What then? Successful Marketing gets potential clients into contact with you. You (and your staff) are then charged with turning them into actual clients or customers.

Your worst case scenario is to successfully create a demand for your products or services when those products or services are not ready to be sold or offered. Or, as more often is the case, when those products or services aren’t as cool or professional as you marketed them to be. Think about it- We have all responded to good marketing that left us asking, “Is this all there is?” or saying, “This is not what I was led to believe it was going to be”. If that is the case with your organization, you have invested (or, rather, wasted) time, money and effort in telling your potential clients/customers that you care more about getting them than keeping them.

Conversely, The best case scenario is when your successful marketing leads clients or customers into true experiences with your products or services. As an example of this, go to youtube and search for “unbox apple”. You’ll find tons of videos of excited Apple customers opening Apple products. Now watch one. Look at the attention Apple has paid to detail. There is a reason for the excitement- it’s simple, elegant, solid. And that’s just the packaging! Talk about creating an experience! When was the last time you recorded yourself opening a box?

A key part of any successful marketing effort is making sure WHAT you market is the best that it can be. Don’t just provide a decent product or service, but make it a positive experience. In a competitive marketplace, you probably won’t get a second chance.