We’re extremely proud to assist Steele Creek Church of Charlotte with the development of their new building design. At this point, we are still in the early stages of development. However, as you can see below, we are already visualizing some awesome potential.
At the center of this new building will be the “Target Room”. An orientation room that will focus on the church’s “Living On Target” program. In this room, we will be developing on-demand video projection systems to take users through the “Four Foundations of Living on Target”.
The branding battle begins. Will there be a clear winner?
In many organizations there is a silent war taking place. It may not even be a battle that you are aware of. It is the struggle between consistent branding and diversification. One side focuses on the categorization of a single branding while the other two focus of the branding of multiple categories. Believe it or not, you probably come into contact with all three branding architectures every day:
We’re extremely happy to announce that the new and improved intheimage.com is officially up and running!
With a brand new structure and design, the new layout brings a level of consistency and flexibility to our online home that wasn’t in our original design.
We will continue to tweak areas of the site over the next few days. We look forward to your feedback in the comments.
Last week we focused on the importance of clearly defined project leadership. This week we will be focusing on the negative impact of mainstream branding and how to overcome it.
Pablo Picasso, one of the most misunderstood and unique artists of the 20th century once said, “Good artists copy. Great artists steal.” What did he mean? Why would a man that affected the artistic world in such a unique way say such a thing? Google it, and you’ll find plenty of interpretations and opinions.
During the next couple of weeks we are going to be focusing on a subject that has baffled the most brilliant of minds; How to avoid a branding disaster (aka. How to have a successful branding campaign). Over the past decade we’ve learned to spot a few, avoidable signs that could lead you to wasting an incredible amount of time and money. As they say…it’s not rocket science. But, it is only learned through experience.
First, we’re going to start with the very foundational principles and lead up to the more specific guidelines to help you get the most out of your campaign.
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